MOCK Dr.G Marketing Strategy Deck

*Content made in this project was completed personally with no official association with the brand*

I created a marketing campaign strategy for Dr.G's R.E.D. Blemish collection, The Science of Calm, including brand overview & vision, market challenges, target persona profile, core insight, campaign concept, infographic feature, Reel / TikTok storyboard, email newsletter, and performance & KPI goals. As the brand enters the global market, educating consumers on how to repair the skin barrier and encourage healthy skin will, in turn, lead to brand loyalty. The minimalistic text and calming color theme reflect a focus on the product's effectiveness and the cleanliness of its ingredients.